Brand Identity and UX Case Study
Roar bikes is an online shop that sells bikes, and not just that, it offers a fully customizable process that at the end of it, the customer ends up with a bike of her/his liking just the way they planned it.
Bicycles are an abundant item, especially in the city. There's so many possibilities, and so many types, enough to get people's minds spinning, but which one should be suitable particularly for the rider's specific needs above all, and let's be honest, which one really suits our style and personality? • "Should I ride a racing because I want to reach from A to B in the quickest way possible? or I just wanna look like one of the cool kids?" • "Do I want a safe and comfortable ride? or do I wanna jump the dirt ramps with my mountain bike?" These types of questions I wish people would be confronted with when engaging with the Roar Bikes website, because it's not enough to have a bike, you should have a bike that fit you and you fit on the bike.
From the research that I conducted with several people regarding their bike needs and what are they expecting to get or to encounter when they would face an online shop for selling bikes and bike parts, I came up with several solutions:
A customizing service that will allow the user to choose the bike that will fit them.
An active service support system that will escort the user throughout their shopping journey.
Fully detailed and rich content about the bikes and the bike parts in order to resolve any doubts.
Build your bikes just the way you want from the collection of parts in the shop
Using "Bikey©", the AI assistent, you can choose which parts. or which style of bikes you wish to have, and "Bikey©" will visualise it for you.
Clear. Simple. No BS. What you see is what you get.
