About me
More about me and my processes
Shalom!
I’m Adi Gottlieb, a UX/UI Designer based in Berlin with a background in graphic design and industrial design. I specialise in creating user-centered digital experiences that balance functionality with visual impact.
With hands-on experience in eCommerce, branding, and UX research, I’ve helped companies boost sales, enhance usability, and connect meaningfully with their users.
I was born and raised in a small city in South Israel and taught myself how to become a graphic designer and managed to land good positions for companies in Tel-Aviv and, later on, in Köln and Berlin, Germany.
I’m fluent in English, Hebrew, and German, and bring a global perspective to every project I take on.
My Hobbies
- Photography
- Tattooing
- Reading
How I work
Every project is different, but the way I approach them follows the same four steps.
Research
I start by understanding the real problems to tackle and validate them with actual people and raw data
Analysis
I turn what I learned into clear findings: who the users are, what they need, and where the biggest opportunities are.
Concept & design
Sketches, wireframes and prototypes, tested early and often, so the design gets shaped by real feedback.
Final screens
A polished, consistent interface with the details handled — ready to hand over and to build.
Skills
Methods
- User Research
- Wireframing
- Prototyping
- Usability Testing
- Design Thinking
- Presentation Design
- Graphic Design
Tools
- Figma
- Adobe CC
- Affinity
- InVision
- GitHub
- Miro
- VSCode